“the quality of thinking”
“The quality of thinking is the condition for the quality of acting and of the products.”
It is part of the human nature to be creatively active and to be always searching for better ways of life. In the near future, the true challenge will lie in the conceptualization of a sustainable culture and economy.
The achievement of these goals will depend on our ability to admit visions and also on our imaginary, creative, intuitive abilities.
Integral thinking entrepreneurs, developers and designers are aware of the dead end of uncontrolled mass-consumption. In addition, consumers conceive the necessity of a harmonic ecology.
More and more consumers focus on the real values of commodities and comprehend the diverse aspects of these products.
The more functional and more emotional a product is, the more it is valued by the customer. In consequence, this product will be used longer and is therefore environmentally friendly. This ecological and social aspect is not only beneficial from an economic point of view, but it is also an important factor of sustainability.